Ideas, Insights & Strategies for Growing Your
Digital Presence.

The Branded Salon serves a diverse audience of beauty professionals, educators, independent stylists, and salon businesses with products ranging from branded apparel and salon essentials to custom storefronts, promotional products, and event collections. The challenge was to create a website experience that could communicate this broad offering without overwhelming visitors. Products, services, custom branding capabilities, and the brand's hands-on approach needed to work together within a clear and engaging e-commerce experience.

The redesigned website creates a more focused journey around brand discovery, product exploration, and custom solutions. Key product categories are easier to access, while the brand's custom-storefront and managed-merchandise offering receives stronger visibility. The experience also brings together product discovery, brand storytelling, customer reviews, custom-order information, and educational resources. This creates a digital experience that feels less like a traditional merchandise store and more like a complete branding partner for beauty professionals.

ARC Services provides a broad range of construction, remodeling, restoration, and property services across the Las Vegas Valley. From kitchen and bathroom remodeling to water and fire restoration, asbestos abatement, demolition, and general contracting, the website needed to serve visitors arriving with very different project needs. The challenge was to communicate this wide range of capabilities without creating confusion, while establishing trust quickly and making it easy for homeowners and property owners to identify the right service and request a project solution.

The redesigned website creates a clearer service-discovery experience by organizing ARC Services' capabilities into distinct service categories and giving each solution stronger visibility. The experience combines project-focused imagery, before-and-after work, testimonials, licensing information, FAQs, promotional offers, and prominent project-request calls to action. This gives visitors multiple ways to validate the company before moving toward an inquiry. The new structure also supports both planned projects—such as remodeling and general contracting—and urgent needs such as fire, water, and storm-related restoration.