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Our Work

ARC Services Las Vegas

CONSTRUCTION / SEO / WEB DESIGN CRO Digital Marketing Service Discovery Shopify Plus Website Redesign
ARC Services Las Vegas Before
BEFORE
ARC Services Las Vegas After
AFTER
THE CHALLENGE

ARC Services provides a broad range of construction, remodeling, restoration, and property services across the Las Vegas Valley. From kitchen and bathroom remodeling to water and fire restoration, asbestos abatement, demolition, and general contracting, the website needed to serve visitors arriving with very different project needs. The challenge was to communicate this wide range of capabilities without creating confusion, while establishing trust quickly and making it easy for homeowners and property owners to identify the right service and request a project solution.

WHAT CHANGED

The redesigned website creates a clearer service-discovery experience by organizing ARC Services' capabilities into distinct service categories and giving each solution stronger visibility. The experience combines project-focused imagery, before-and-after work, testimonials, licensing information, FAQs, promotional offers, and prominent project-request calls to action. This gives visitors multiple ways to validate the company before moving toward an inquiry. The new structure also supports both planned projects—such as remodeling and general contracting—and urgent needs such as fire, water, and storm-related restoration.

RESULTS
+320%
Revenue
-38%
Cart Abandon
4.2x
ROAS
+180%
Mobile Orders
Illustrative placeholders — verified data available on request
OUR WORK

From Project Idea to Project Solution

We redesigned ARC Services' website around the different reasons customers need a contractor—from transforming a home to repairing unexpected damage. The new experience gives visitors clearer pathways to explore remodeling, general contracting, restoration repairs, asbestos abatement, demolition, and specialized offers. Project galleries and before-and-after examples provide visual proof of the work, while licensing information, reviews, FAQs, transparent project expectations, and warranty details reinforce confidence. The result is a service-focused digital experience designed to help visitors understand their options, evaluate ARC Services' expertise, and request a project solution with greater clarity.
01 / DISCOVER

Discover

We began by understanding ARC Services’ different customer needs, service categories, project types, and the information visitors need before contacting a contractor.

Understand homeowner and property-owner needs
Identify core services and project types
Review existing customer questions
Map high-intent service journeys
02 / STRATEGY

Strategy

We developed an information structure that separates ARC Services’ diverse capabilities while keeping the overall customer journey simple.

Organize services by customer need
Create clearer paths to specialized services
Prioritize trust and credibility signals
Build stronger project inquiry pathways
03 / DESIGN

Design

The visual experience was redesigned to communicate craftsmanship, professionalism, and reliability while allowing completed work to become a central part of the story.

Create a stronger home-services visual hierarchy
Give before-and-after projects greater prominence
Improve service and offer presentation
Strengthen calls to action throughout the site
04 / DEVELOP

Develop

The redesigned website brings services, projects, testimonials, FAQs, promotions, and contact opportunities together into a more cohesive local-service experience.

Build structured service experiences
Create project and gallery sections
Organize trust and qualification information
Connect service pages with inquiry opportunities
05 / TEST & LAUNCH

Test & Launch

We reviewed the most important customer journeys to ensure visitors could quickly identify their project type, understand the available solution, and take the next step.

Test service discovery pathways
Review project and gallery navigation
Check responsive experiences
Refine project-request touchpoints
06 / GROW

Grow

The redesigned website creates a stronger foundation for ARC Services to continue showcasing completed work, expanding service content, promoting specialized offers, and generating qualified project inquiries.

Add new completed projects
Expand service and educational content
Showcase new promotions and specialties
Continue improving local lead-generation journeys
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