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Our Work

The Branded Salon

BEAUTY / ECOMMERCE Brand Experience Branding CRO E-Commerce UX Product Discovery Shopify Redesign
The Branded Salon Before
BEFORE
The Branded Salon After
AFTER
THE CHALLENGE

The Branded Salon serves a diverse audience of beauty professionals, educators, independent stylists, and salon businesses with products ranging from branded apparel and salon essentials to custom storefronts, promotional products, and event collections. The challenge was to create a website experience that could communicate this broad offering without overwhelming visitors. Products, services, custom branding capabilities, and the brand's hands-on approach needed to work together within a clear and engaging e-commerce experience.

WHAT CHANGED

The redesigned website creates a more focused journey around brand discovery, product exploration, and custom solutions. Key product categories are easier to access, while the brand's custom-storefront and managed-merchandise offering receives stronger visibility. The experience also brings together product discovery, brand storytelling, customer reviews, custom-order information, and educational resources. This creates a digital experience that feels less like a traditional merchandise store and more like a complete branding partner for beauty professionals.

RESULTS
+187%
Conversion Rate
-44%
Bounce Rate
+230%
MOBILE REVENUE
3.1x
AVG. ORDER VALUE
Illustrative placeholders — verified data available on request
OUR WORK

Branding Built Around the Beauty Professional

We redesigned The Branded Salon's website to bring its products, custom branding services, and beauty-industry expertise together in one cohesive experience. The new experience makes it easier for visitors to explore salon essentials, apparel, patches, salon storefronts, promotional products, and custom lighting while understanding the larger service behind the products. Rather than simply selling merchandise, the website communicates The Branded Salon's full-service approach—from custom product creation and sourcing to storefront management, inventory, fulfillment, and customer service.
01 / DISCOVER

Discover

We began by understanding The Branded Salon’s audience, product ecosystem, brand positioning, and the different ways beauty professionals interact with the business.

Understand beauty professional and salon needs
Review product and service categories
Identify key customer journeys
Define the brand's core digital experience
02 / STRATEGIZE

Strategize

We developed a clearer e-commerce and content structure that connects product discovery with The Branded Salon’s broader branding services.

Organize products into intuitive categories
Separate shopping from custom-service journeys
Create clearer paths to custom solutions
Prioritize high-value customer information
03 / DESIGN

Design

The visual experience was redesigned to reflect the creativity and personality of the beauty industry while keeping products and brand stories at the center.

Create a distinctive beauty-focused visual language
Improve product presentation
Strengthen typography and visual hierarchy
Create more engaging calls to action
04 / DEVELOP

Develop

The redesigned experience brings products, collections, custom services, reviews, FAQs, and brand content into a more cohesive e-commerce environment.

Build structured collection experiences
Organize product categories and storefronts
Create consistent content patterns
Connect products with custom-branding opportunities
05 / TEST & LAUNCH

Test & Launch

We reviewed the primary shopping and service journeys to ensure visitors could move from discovering the brand to exploring products or starting a custom project with minimal friction.

Review product discovery paths
Test navigation and collection structure
Check responsive shopping experiences
Refine key conversion pathways
06 / GROW

Grow

After launch, we focus on improving The redesigned website provides a scalable foundation for expanding product collections, custom storefronts, educator offerings, and promotional solutions as The Branded Salon continues to grow.your website, reaching more users, and creating opportunities for long-term growth.

Expand product and collection offerings
Showcase new custom projects
Strengthen educator and event experiences
Continue improving the e-commerce journey
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