About Starfire

We Build Digital Experiences That Help
Businesses Grow.

Starfire Web Design brings design, development, marketing, technology, and ongoing digital support together to help businesses build a stronger digital presence.

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Who We Are

More Than a Web Design Company.

Starfire combines an unusually wide set of digital capabilities under one team — so businesses can build, market, and maintain their digital presence without managing multiple disconnected agencies and vendors.

These capabilities work together rather than existing as isolated services. Design informs development. Development supports marketing. Marketing data shapes design decisions. The result is a digital presence that performs as a whole, not just as a collection of parts.

What We Cover

Web Design Web Development Digital Marketing SEO eCommerceAI DevelopmentMobile AppsSaaSDevOps & CloudGraphic DesignVideo ProductionWebsite Maintenance

From First Conversation to Long-Term Growth.

  • FAST.
  • VISIBLE.
  • ACCESSIBLE.
  • CONVERTING.
  • SCALABLE.

Our Approach

Good Digital Work Should Look Better,
Work Better, and Perform Better.

Three principles guide every project. Not as values on a wall, but as constraints that shape every decision we make.

Custom Web Design
01

DESIGN

Clear, purposeful and easy to use.

Every visual and interaction decision is made to help the person using it. Clarity over decoration. Hierarchy over complexity. Purpose over pattern.

tecnology
02

TECHNOLOGY

Built for performance, scalability and reliability.

The technology behind a digital experience matters as much as the interface. Performance, security, and architecture are design decisions — not afterthoughts.

seo-page-measure-improve
03

GROWTH

Connected to measurable business outcomes.

Design and development are means to an end. That end is business growth — more leads, more revenue, stronger retention, better conversion.

Why We Exist

Your Digital Presence Should Work as Hard as Your Business.

Most businesses manage their digital presence through a fragmented ecosystem: a design agency, a web developer, a marketing team, an SEO consultant, a hosting company, and a support vendor — each working in isolation, each billing independently, and none of them truly responsible for the outcome.

Starfire was built to solve that problem. Design, development, marketing, technology, and ongoing support under one team with a shared understanding of your business goals.

The fragmentation problem

Designers who hand off to developers — then disappear.
Developers who build without understanding conversion.
Marketing agencies disconnected from the website they're driving traffic to.
SEO work that contradicts the development stack.
Hosting providers with no understanding of the business.
Starfire replaces all of this with one team, one point of contact, and a shared goal.

What We do

One Team. A Complete Digital Capability.

Four capability groups. Twelve-plus services. Every one of them connected through a shared understanding of your business goals.

Technologies

Our Process

From First Conversation to Long-Term Growth.

Six phases. One consistent thread from the initial discovery through post-launch growth and support.

discover
STEP 01

Discover

Deep understanding of your business, goals, audience, and competitive landscape before a single pixel is designed.

Deliverables
Research brief, competitive analysis, project scope
strategy
STEP 02

Strategize

Align on objectives, KPIs, sitemap, technical requirements, and content strategy. Nothing is built without a plan.

Deliverables
Sitemap, content plan, technical architecture, SEO strategy
design
STEP 03

Design

High-fidelity Figma designs reviewed with your team at every stage. Pixel-perfect, conversion-focused, and mobile-first.

Deliverables
Figma prototypes, design system, component library
develop
STEP 04

Develop

Clean, performant code built for speed, accessibility, and SEO from day one. No page builders. No technical debt.

Deliverables
Staging environment, code review, CMS configuration
launch
STEP 05

Launch

Cross-device QA, accessibility audit, Core Web Vitals check, and a structured launch that protects every SEO signal.

Deliverables
QA report, redirect map, post-launch monitoring
grow
STEP 06

Grow

Post-launch tracking, continuous SEO, marketing campaigns, and ongoing improvements toward your business goals.

Deliverables
Monthly reporting, SEO, marketing, technical support

The People Behind the Work

A Team Built Around Digital Problem Solving.

Starfire is a specialized team of designers, developers, marketers, and technologists — each focused on their discipline, all working toward the same business outcome.

STRATEGY

Business & Goals Discovery

Digital Strategy

Project Management

DESIGN

Web & UI Design

Brand Identity

UX Architecture

DEVELOPMENT

Front-End Engineering

Back-End Engineering

eCommerce & SaaS

MARKETING

SEO & Content

Paid Media

Analytics & CRO

TECHNOLOGY

AI Development

DevOps & Cloud

Maintenance & Support

5+

Disciplines

Core capability areas

Full-Service

Coverage

Strategy through support

Integrated

Collaboration

One team, not five vendors

What We Build

Ideas Become Digital Experiences.

01

The Branded Salon

Beauty / ECOMMERCE

The Challenge

The Branded Salon serves a diverse audience of beauty professionals, educators, independent stylists, and salon businesses with products ranging from branded apparel and salon essentials to custom storefronts, promotional products, and event collections. The challenge was to create a website experience that could communicate this broad offering without overwhelming visitors. Products, services, custom branding capabilities, and the brand's hands-on approach needed to work together within a clear and engaging e-commerce experience.

Our Solution

The redesigned website creates a more focused journey around brand discovery, product exploration, and custom solutions. Key product categories are easier to access, while the brand's custom-storefront and managed-merchandise offering receives stronger visibility. The experience also brings together product discovery, brand storytelling, customer reviews, custom-order information, and educational resources. This creates a digital experience that feels less like a traditional merchandise store and more like a complete branding partner for beauty professionals.

+187%
Conversion Rate
-44%
Bounce Rate
+230%
MOBILE REVENUE
3.1x
AVG. ORDER VALUE
02

Matrix Retail Construction

Construction / WEB DESIGN

The Challenge

Matrix Retail Construction provides specialized construction services across retail, commercial, multi-residential, and restaurant environments. With capabilities ranging from ground-up construction and tenant improvements to remodels, specialty retail, and project management, the business needed a digital experience that could communicate its capabilities without making the website feel overly complex. The challenge was to establish credibility quickly, organize services around the industries Matrix serves, and create clearer paths for potential clients and general contractors to understand the company's expertise and get in touch.

Our Solution

The redesigned website creates a more focused journey around industry, services, and project experience. Core markets are separated into dedicated sections, allowing visitors to quickly identify the type of construction support relevant to their project. The experience also places greater emphasis on Matrix's capabilities, construction expertise, project portfolio, geographic reach, and contact opportunities. This creates a more professional B2B experience that moves visitors from understanding what Matrix does to exploring its capabilities and starting a conversation.

+210%
Organic Sessions
340+
New Rankings
+94%
Conversion Rate
-62%
Load Time
03

ARC Services Las Vegas

Construction / SEO / WEB DESIGN

The Challenge

ARC Services provides a broad range of construction, remodeling, restoration, and property services across the Las Vegas Valley. From kitchen and bathroom remodeling to water and fire restoration, asbestos abatement, demolition, and general contracting, the website needed to serve visitors arriving with very different project needs. The challenge was to communicate this wide range of capabilities without creating confusion, while establishing trust quickly and making it easy for homeowners and property owners to identify the right service and request a project solution.

Our Solution

The redesigned website creates a clearer service-discovery experience by organizing ARC Services' capabilities into distinct service categories and giving each solution stronger visibility. The experience combines project-focused imagery, before-and-after work, testimonials, licensing information, FAQs, promotional offers, and prominent project-request calls to action. This gives visitors multiple ways to validate the company before moving toward an inquiry. The new structure also supports both planned projects—such as remodeling and general contracting—and urgent needs such as fire, water, and storm-related restoration.

+320%
Revenue
-38%
Cart Abandon
4.2x
ROAS
+180%
Mobile Orders

Why Starfire

Built Around the Business, Not Just the Deliverable.

What makes Starfire different is not the range of services. It’s the way those services work together toward a single business goal.

Full-Service

Design, development, marketing, and technology under one roof. No handoffs between agencies. No communication gaps between teams. One partner responsible for the outcome.

Work With Starfire

Business-First

Every project begins with the business objective — not the visual aesthetic or the technology stack. We design and build to serve the goal, not the portfolio.

Work With Starfire

Conversion-Focused

We design digital experiences to encourage meaningful action. Visual hierarchy, UX, messaging, and technical performance all work together to support the conversion path.

Work With Starfire

Long-Term Partnership

Most of our work happens after launch. Ongoing maintenance, performance monitoring, SEO, marketing, and continuous improvement — we stay involved after the project ships.

Work With Starfire

Continuous Improvement

We use performance data, analytics, and feedback loops to improve digital experiences over time. Digital work is never finished — it evolves as the business grows.

Work With Starfire

Proof, Not Promises

The Work Speaks for Itself.

Numbers and outcomes from projects across industries. We only report what we can verify.

200+

Projects Completed

Across web, app, marketing, and creative work

18+

Industries Served

Professional services, healthcare, tech, eCommerce, and more

+150%

Traffic Growth

Average organic traffic improvement across SEO clients

2.5x

Conversion Improvement

Average conversion rate improvement after redesign

8+

Client Retention

Clients who continue with ongoing support after launch

The Difference

BEFORE

before-arc-image
Outdated visual design
Weak messaging hierarchy
Slow performance
Poor mobile experience
No clear conversion path

AFTER

arc-after-image
Modern, intentional design
Clear typographic hierarchy
Fast performance
Mobile-first experience
Focused conversion path

Client Experiences

Built on Long-Term Relationships.

Testimonials from clients across industries who trusted Starfire with their digital presence.

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Charity Love profile picture
Charity Love
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Starfire Web Design has been nothing but of AMAZING since I first came in contact with their team!! They have been EXCEPTIONAL with communication and keeping us in the know of various changes when it comes to our website, etc. I truly appreciate Shawn and the entire team with everything they’ve assisted us with over the many years now!! I 100% RECOMMEND Starfire Web Design for all of your web design needs and social media platform design. ~Charity W.
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Rhonda Rockwell profile picture
Rhonda Rockwell
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Why? Why 5 stars? Our district has struggled for years with a website...we wanted one that helped us in serving landowners. Aside from that-our website was outdated, hard to navigate and UGLY. Shawn is our HERO!! She stepped in and offered her help and support through every step of the process...even attending board meetings last minute to show progress to our board. She has never not answered a call no matter when! Her and her team have done a lot of work in tackling our unique brainstormed concept for how it would look. Our website now is clean, navigable and probably one of the first for a Montana conservation district offering online permitting!!! The new website goes above and beyond anything we ever dreamed possible!!
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Michael McDonald profile picture
Michael McDonald
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Shawn and Ian did a AWESOME job on our website! They understood what we were trying to build, communicated clearly, and handled every change we requested. The entire process was straightforward and professional. I would highly recommend Starfire Web Design to anyone needing a reliable website team.
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Frank profile picture
Frank
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We recently hire Starfish Web designs to make updates to Our Website for Payless Cleaning Services in Las Vegas, And the experience was incredibly responsive, completed the requested changes quickly and paid close attention to every detail. One of the projects involved enhancing our Company Vehicle image to create a professional fleet-Style presentation and updating our team photos with branded uniforms that matched our Company standards. The final results look amazing and exceeded our expectations. If you are looking for a professional web design company that understands branding website updates, Image, editing and Marketing, I highly recommend Starfire web design. Their communication, creativity and turnaround time were exceptional. We're very happy with the improvements To our Cleaning Company website and look forward to working with them again. Frank/PCS
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Micky Mackenzie profile picture
Micky Mackenzie
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Can't recommend this place enough. Worth every penny! When my friend and I opened our first company we went with the DIY approach to website building like most people. Eventually we wanted to free up our time and standout so we looked into web developers. Starfire is the 3rd or 4th dev we have hired, and will most definitely be our last. They are now our go-to developer for all our companies. Our locally based dev, Shawn Smith, is extremely kind, understanding and easy to work with. It doesn't feel like a corporate entity. It feels like your talking to an actual human and that is priceless in todays age. Several times now I have been stumped on ideas or just too busy with the companies to give perfect advice and I've asked them to use their best judgement and make something from scratch, even in industries that have no overlap with web design, and each time they quickly shoot me back proofs of amazing artwork and designs. A genuine thankyou to Starfire, especially to Shawn Smith! To anyone reading this, trust me it's worth it. Whatever you end up spending to improve your website, your client and public facing image, is going to come back to you greater. Invest in yourself with Starfire!
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Maria De castro profile picture
Maria De castro
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Espero poder hacer ml pagina web
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Shawn Poole profile picture
Shawn Poole
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I’ve had the pleasure of working with Starfire Web Design on multiple occasions, and they have consistently exceeded my expectations. Their team is friendly, professional, and incredibly dependable. What stands out the most is their ability to truly bring your vision to life. They take the time to understand your ideas and translate them into something even better than you imagined. The entire process is smooth, and their communication is excellent from start to finish.
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J O profile picture
J O
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Starfire Web Design refreshed my website and helped me show up better on Google. They didn’t just make it look nicer — they improved how it works and how it converts visitors into real leads. It’s only been six months and my organic traffic is already up 50%. I’m getting more calls and more serious inquiries than before. Now they’re also running my Google Ads, and the process has been smooth and transparent. What I appreciate most is that they explain things in plain English and focus on real results, not just buzzwords. If you want a team that actually helps grow your business, I highly recommend Starfire.
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David Niemeyer profile picture
David Niemeyer
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Starfire was definitely the right choice for our new website! Shawn and the rest of the team created exactly what we envisioned, and so much more. They used their expertise to fine tune and enhance each detail. They were very easy to work with in general. The communication regarding progress and revisions was above and beyond. Thank you Starfire for taking our marketing to the next level!

Experience Across Industries

Built for Businesses at
Different Stages of Growth.

From local service businesses to B2B technology companies — Starfire works across industries wherever digital performance matters.

Professional Services

Turning expertise into leads with sites that build trust fast.

Healthcare

Patient-focused sites and campaigns that earn appointments.

Technology

Scalable growth systems built for fast-moving product teams.

eCommerce

Conversion-driven storefronts that turn traffic into revenue.

Home Services

Local visibility and booking flows that keep crews busy.

Financial Services

Compliant, credible digital experiences that convert trust into clients.

Legal

Case-winning websites that make firms the obvious call.

Real Estate

Listing and lead pages designed to move buyers to act.

Hospitality

Booking-ready sites that turn browsers into guests.

Startups

Launch-ready foundations built to grow without a rebuild.

Local Business

Search and maps presence that brings the neighborhood in.

B2B

Pipeline-focused sites built to shorten long sales cycles.

Common Questions

Frequently Asked Questions

Have something more specific in mind? We are happy to talk through your project.

Start a Conversation

What does Starfire Web Design do?
Starfire Web Design is a full-service digital agency that provides web design, web development, digital marketing, SEO, eCommerce development, AI development, mobile apps, SaaS development, DevOps, graphic design, video production, and ongoing website maintenance — all under one team.
What services does Starfire provide?
Starfire provides a complete range of digital services: web design and development, eCommerce (Shopify, WooCommerce), mobile apps, SaaS development, SEO, Google Ads, Meta Ads, social media marketing, email marketing, AI development and automation, DevOps and cloud services, graphic design, brand identity, video production, and website maintenance and hosting.
Does Starfire work with businesses outside the local area?
Yes. Starfire works with businesses across the United States and internationally. Our team works remotely and collaborates with clients wherever they are located.
Can Starfire handle both design and development?
Yes. Design and development are both core capabilities at Starfire. We handle the full project from visual design and UX through front-end and back-end development, launch, and post-launch support.
Do you provide digital marketing and SEO?
Yes. Digital marketing and SEO are core services at Starfire — not add-ons. We provide technical SEO, on-page optimization, local SEO, Google Ads, Meta Ads, social media, email marketing, content strategy, and analytics.
Can Starfire maintain and host my website after launch?
Yes. We offer ongoing website maintenance plans that include updates, security monitoring, performance optimization, backups, and technical support. Hosting is available through our managed hosting infrastructure.
Can you work with an existing website?
Yes. We work with existing websites for redesigns, development improvements, SEO, marketing, and ongoing maintenance. We do not require clients to rebuild from scratch if the existing foundation is serviceable.
Can Starfire redesign an existing website without losing SEO?
Yes. We approach redesigns with SEO continuity as a requirement — not an afterthought. URL structure preservation, redirect mapping, metadata migration, and Core Web Vitals performance are all part of our redesign process.
Do you provide custom development?
Yes. Custom web development, SaaS applications, mobile apps, and API integrations are all capabilities within Starfire. We build custom solutions when an off-the-shelf platform is not the right fit.
Can Starfire help with AI and automation?
Yes. AI development and automation are growing services at Starfire. We build custom AI tools, LLM integrations, workflow automation systems, and intelligent business applications.
Do you work on long-term projects and ongoing support?
Yes. A significant part of our work is long-term. Ongoing maintenance, marketing retainers, SEO campaigns, and continuous improvement support are all available and make up a core part of how we work with clients after launch.

Let’s Build Something Better

Your Next Digital Project Starts With a Conversation.

Whether you need a new website, digital marketing, custom technology, ongoing support, or a complete digital transformation — let’s talk about what your business needs next.

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