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Our Work

nation wider vandresorts

TRAVEL / HOSPITALITY Branding Conversion Corporate Branding UX Website Redesign
BEFORE
Nation Wider Vandresorts After
AFTER
THE CHALLENGE

Nationwide RV & Resorts operates at the intersection of outdoor hospitality, real estate, and destination development. The company owns, designs, and operates RV parks and resorts while also managing residential properties through its subsidiary, creating a need to communicate both its hospitality portfolio and broader corporate vision. The challenge was to create a website that could present the company as more than a collection of individual destinations. Visitors needed to understand the corporate brand, explore current and upcoming resorts, discover the company's development approach, and find a clear path to investor, partner, and general inquiries.

WHAT CHANGED

The redesigned website creates a stronger connection between corporate identity, destination discovery, and future development. The experience gives individual resorts greater visibility while establishing a dedicated corporate narrative around Nationwide's mission, outdoor hospitality strategy, properties, and growth. Destination content, galleries, company information, testimonials, and contact pathways are structured to make the website useful for both prospective guests and business stakeholders. The result is a more cohesive digital presence that presents Nationwide RV & Resorts as an outdoor hospitality company building and operating destinations rather than simply promoting individual properties.

RESULTS
+58%
DESTINATION DISCOVERY
-31%
NAVIGATION FRICTION
+72%
TRUST SIGNALS
2.3x
BOOKING INTENT
Illustrative placeholders — verified data available on request
OUR WORK

Building a Digital Home for Outdoor Hospitality

We redesigned Nationwide RV & Resorts' website to connect its corporate story with the destinations it owns, designs, and operates. The new experience gives visitors a clearer understanding of Nationwide's role in outdoor hospitality while making its individual destinations easier to discover. Bryce Glamp and Camp is presented as an established glamping destination in Utah, while Little Jamaica RV Resort introduces the company's upcoming Arizona development. The website also creates dedicated space for the company's mission, corporate information, investor and partner communication, galleries, and contact opportunities—bringing the different sides of the business together within one scalable digital experience.
01 / DISCOVER

DISCOVER

We began by understanding Nationwide’s business model, destination portfolio, audiences, and the different information visitors need when exploring the company.

Understand the corporate and hospitality structure
Review existing and upcoming destinations
Identify guest and stakeholder needs
Map key destination and corporate journeys
02 / STRATEGY

STRATEGY

We developed a website structure that connects Nationwide’s corporate identity with its individual destinations and future development pipeline.

Establish a clear corporate information hierarchy
Create dedicated destination pathways
Separate guest and stakeholder information
Build stronger inquiry and engagement journeys
03 / DESIGN

DESIGN

The visual experience was designed to communicate the natural, aspirational character of outdoor hospitality while maintaining a polished corporate presence.

Create a destination-focused visual language
Give resort imagery greater prominence
Strengthen corporate brand presentation
Improve typography and content hierarchy
04 / DEVELOP

DEVELOP

The redesigned website brings corporate information, destinations, galleries, testimonials, and contact opportunities together into one cohesive experience.

Build structured destination experiences
Create scalable gallery and project sections
Organize corporate and investor information
Connect destination content with inquiry pathways
05 / TEST & LAUNCH

TEST & LAUNCH

We reviewed the primary journeys to ensure visitors could move naturally between the corporate story, destinations, property information, and contact opportunities.

Review destination discovery flows
Test corporate and resort navigation
Check responsive experiences
Refine contact and inquiry touchpoints
06 / GROW

GROW

The redesigned website provides a scalable foundation for Nationwide to introduce new destinations, expand its portfolio, and communicate future developments as the company grows.

Add new resort destinations
Showcase upcoming developments
Expand property and destination content
Strengthen investor and partner communication
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