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Our Work

Magnetico Sleep Pads

HEALTH & WELLNESS / ECOMMERCE Branding CRO Shopify Shopify Redesign UX
BEFORE
Magnetico Sleep Pads After
AFTER
THE CHALLENGE

Magnetico Sleep offers specialized magnetic sleep systems designed for customers looking for a different approach to sleep and wellness. With multiple product options, varying magnetic strengths, technical specifications, sizing options, and a substantial amount of educational information, the website needed to make a complex product category easier to understand. The challenge was to create a more modern digital experience that could communicate the brand's long-standing expertise while helping visitors quickly understand the products, compare their options, and move confidently toward a purchase.

WHAT CHANGED

The redesigned website creates a more structured journey from discovery to purchase. Product information is presented in a clearer hierarchy, making it easier for visitors to understand the differences between the Classic, Core, Booster, and Super Sleep System. The experience also brings product education, brand credibility, technical information, FAQs, customer reassurance, and purchasing pathways together in a more cohesive structure. The result is a cleaner e-commerce experience designed around understanding first, choosing confidently, and purchasing easily.

RESULTS
+70%
PRODUCT DISCOVERY
-50%
CHOICE FRICTION
+90%
PURCHASE CONFIDENCE
4x
PRODUCT ENGAGEMENT
Illustrative placeholders — verified data available on request
OUR WORK

A Better Way to Discover Better Sleep

We redesigned Magnetico Sleep's digital experience around one central goal: making a specialized product category easier to understand. The new experience gives customers clearer paths to explore products, understand differences between sleep pad systems, discover technical information, and find the solution that fits their needs. Product education and purchase-focused content work together to create a more confident and informative e-commerce journey. With four core product options ranging from the original 5-gauss Classic to the 20-gauss Super Sleep System, the redesigned experience helps visitors move from curiosity to product discovery with less complexity.
01 / DISCOVER

Discover

We started by understanding Magnetico’s product ecosystem, audience, brand history, and the information customers need before making a considered purchase.

Understand the product range and customer journey
Identify product-selection challenges
Review existing content and information architecture
Map key customer questions and decision points
02 / STRATEGY

Strategy

We developed a clearer content and navigation strategy that connects education with product discovery, allowing customers to understand the technology before selecting a product.

Structure the experience around customer intent
Create clearer product discovery pathways
Organize technical information into digestible sections
Connect educational content with purchasing decisions
03 / DESIGN

Design

The visual experience was redesigned to give Magnetico a cleaner, more modern wellness presence while keeping the products and their technology at the center of the experience.

Create a more modern visual hierarchy
Improve product presentation
Strengthen typography and content hierarchy
Design clearer calls to action and conversion points
04 / DEVELOP

Develop

The redesigned website brings the new structure and user experience together across product, informational, and e-commerce content.

Build redesigned page structures
Develop product-focused experiences
Organize product specifications and information
Create consistent navigation across the website
05 / TEST & LAUNCH

Test & Launch

Before launch, the experience was reviewed across the key customer journeys to ensure visitors could move from learning about Magnetico to exploring products and making a purchase with greater clarity.

Review product discovery journeys
Check navigation and content flow
Validate responsive layouts
Refine key conversion touchpoints
06 / GROW

Grow

The redesigned platform creates a stronger foundation for continued e-commerce growth, content expansion, and customer education as Magnetico continues to evolve its digital presence.

Expand educational and product content
Improve product discovery over time
Strengthen customer education
Continue optimizing the e-commerce experience
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