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Our Work

Matrix Retail Construction

CONSTRUCTION / WEB DESIGN B2B Experience Content Strategy Local SEO Service Discovery Website Redesign
BEFORE
Matrix Retail Construction After
AFTER
THE CHALLENGE

Matrix Retail Construction provides specialized construction services across retail, commercial, multi-residential, and restaurant environments. With capabilities ranging from ground-up construction and tenant improvements to remodels, specialty retail, and project management, the business needed a digital experience that could communicate its capabilities without making the website feel overly complex. The challenge was to establish credibility quickly, organize services around the industries Matrix serves, and create clearer paths for potential clients and general contractors to understand the company's expertise and get in touch.

WHAT CHANGED

The redesigned website creates a more focused journey around industry, services, and project experience. Core markets are separated into dedicated sections, allowing visitors to quickly identify the type of construction support relevant to their project. The experience also places greater emphasis on Matrix's capabilities, construction expertise, project portfolio, geographic reach, and contact opportunities. This creates a more professional B2B experience that moves visitors from understanding what Matrix does to exploring its capabilities and starting a conversation.

RESULTS
+210%
Organic Sessions
340+
New Rankings
+94%
Conversion Rate
-62%
Load Time
Illustrative placeholders — verified data available on request
OUR WORK

Construction Experience Built Around the Project

We redesigned Matrix Retail Construction's website to make its capabilities, market expertise, and project experience easier to discover. The new experience organizes the company's services around the industries and project types it serves, creating clearer pathways for visitors looking for retail construction, commercial construction, multi-residential development, and restaurant construction. The website also gives Matrix's experience greater visibility through dedicated service content and project-focused storytelling, while keeping contact opportunities accessible for potential clients and construction partners.
01 / DISCOVER

Discover

We began by understanding Matrix’s construction capabilities, target markets, project types, and the information potential clients need before choosing a construction partner.

Understand core construction markets
Review existing services and capabilities
Identify key client information needs
Map project and service discovery journeys
02 / STRATEGY

Strategy

We developed a clearer information architecture that connects Matrix’s construction expertise with the industries and project types it serves.

Organize services around market needs
Create clearer industry pathways
Prioritize construction capabilities and experience
Build stronger paths toward project inquiries
03 / DESIGN

Design

The visual experience was redesigned to communicate the precision, scale, and professionalism expected from a commercial construction company.

Create a stronger construction-focused visual hierarchy
Give project imagery greater prominence
Improve service and industry presentation
Strengthen calls to action throughout the experience
04 / DEVELOP

Develop

The redesigned website brings services, industries, projects, company information, and contact opportunities together into a more structured B2B experience.

Build dedicated industry experiences
Structure service information clearly
Organize project portfolio content
Create consistent page and content patterns
05 / TEST & LAUNCH

Test & Launch

We reviewed the primary visitor journeys to ensure potential clients could quickly identify the right service, understand Matrix’s capabilities, explore relevant work, and connect with the team.

Review service discovery pathways
Test industry and project navigation
Check responsive page experiences
Refine contact and inquiry pathways
06 / GROW

Grow

The redesigned website creates a scalable foundation for Matrix to continue showcasing completed projects, expanding service information, and strengthening its digital presence across its growing construction markets.

Expand service and industry content
Add new construction projects
Showcase additional capabilities
Continue improving lead-generation pathways
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