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Our Work

JIVE ARCHITECTURE

ARCHITECTURE / WEB DESIGN Brand Positioning CRO Service Discovery Website Redesign
BEFORE
JIVE Architecture After
AFTER
THE CHALLENGE

JIVE Architecture works across hospitality, gaming, entertainment, and commercial environments, with a portfolio that includes casinos, resorts, restaurants, bars, and large-scale destination projects. The challenge was to create a website that could communicate the firm's architectural expertise while making a diverse portfolio easier to explore. The experience needed to put projects at the center, establish credibility quickly, and give potential clients a clearer understanding of JIVE's capabilities, experience, and approach.

WHAT CHANGED

The redesigned website places JIVE's work and expertise at the center of the digital experience. Project categories, featured work, team information, company positioning, and news content are organized into a clearer structure that allows visitors to move naturally from understanding the firm to exploring its work. The new experience also gives individual projects more room to communicate their scale, location, category, project cost, scope of work, and visual story—turning the portfolio into a stronger representation of JIVE's capabilities.

RESULTS
+210%
Organic Sessions
340+
New Rankings
+94%
Conversion Rate
-62%
Load Time
Illustrative placeholders — verified data available on request
OUR WORK

Architecture Presented Through Experience

We redesigned JIVE Architecture's website to make its portfolio, expertise, and approach easier to discover. The new experience brings together project storytelling, architectural capabilities, team expertise, industry positioning, and company news in a more structured digital environment. Instead of treating the portfolio as a collection of images, the redesigned experience gives each project context—helping visitors understand what was designed, where it was located, the project's scale, and JIVE's role. From hospitality and gaming destinations to restaurants, entertainment spaces, and commercial environments, the website now creates a stronger connection between JIVE's work and the experience-driven philosophy behind it.
01 / DISCOVER

Discover

We began by understanding JIVE’s positioning, project portfolio, target audiences, and the information potential clients need when evaluating an architecture partner.

Understand JIVE's core industries and capabilities
Review the existing portfolio structure
Identify project information and content requirements
Define key visitor journeys
02 / STRATEGY

Strategy

We created a clearer website structure centered around project discovery, company expertise, and client engagement.

Build a portfolio-first content structure
Organize projects by relevant categories
Create clearer paths to company and team information
Connect project discovery with inquiry opportunities
03 / DESIGN

Design

The visual direction was developed to give JIVE’s architecture and completed work the space they deserve while creating a sophisticated and contemporary brand experience.

Create a premium architectural visual language
Establish stronger visual hierarchy
Give project imagery greater prominence
Improve typography, spacing, and content presentation
04 / DEVELOP

Develop

The redesigned experience was structured around flexible project pages that can communicate different types of architectural work while maintaining a consistent browsing experience.

Develop structured project experiences
Create consistent portfolio templates
Organize project specifications and details
Build cohesive navigation across the website
05 / TEST & LAUNCH

Test & Launch

The experience was reviewed across the primary journeys to ensure visitors could move smoothly between JIVE’s capabilities, portfolio, team, and contact opportunities.

Review project discovery flows
Test navigation and page hierarchy
Check responsive presentation
Refine key inquiry pathways
06 / GROW

Grow

The redesigned website provides JIVE with a scalable platform for continuously showcasing new projects, expanding its portfolio, and strengthening its digital presence within the architecture and hospitality industries.

Add and showcase new projects
Expand project storytelling
Publish relevant industry news
Continue strengthening client engagement
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